UX CASE STUDY
UX CASE STUDY
SAVING APP
SAVING APP
2022
2022
Savings and Budgeting Solution
Savings and Budgeting Solution
Savings and Budgeting Solution
for University Students
for University Students
for University Students
ONG HEO is a savings application designed to help students start saving for their future.
ONG HEO is a savings application designed to help students start saving for their future.
ONG HEO is a savings application designed to help students start saving for their future.
SPECS
SPECS
1 member (me!)
Instructor: Regina Nguyen
2 months duration
1 member (me!)
Instructor: Regina Nguyen
2 months duration
WHAT WAS DONE
WHAT WAS DONE
UX/UI design
Research
Illustrations
UX/UI design
Research
Illustrations
TOOLS USED
TOOLS USED
Figma
Google Forms
Adobe Illustrator
Figma
Google Forms
Adobe Illustrator
background
background
background
Living expenses are rising across Vietnam, with big cities—where most universities are located—experiencing the most significant increases, resulting in greater financial challenges for college students. While most still receive family support and do part-time jobs, the high cost of living makes smart spending essential.
Living expenses are rising across Vietnam, with big cities—where most universities are located—experiencing the most significant increases, resulting in greater financial challenges for college students. While most still receive family support and do part-time jobs, the high cost of living makes smart spending essential.
Living expenses are rising across Vietnam, with big cities—where most universities are located—experiencing the most significant increases, resulting in greater financial challenges for college students. While most still receive family support and do part-time jobs, the high cost of living makes smart spending essential.
DISCOVER
DISCOVER
DISCOVER
METHODS
Desk research
In-depth interviews
Competitor analysis
Desk research
In-depth interviews
Competitor analysis
Desk research
In-depth interviews
Competitor analysis
8 interviewees
6 competitors
8 interviewees
6 competitors
8 interviewees
6 competitors
TARGET USER
Undergrad students (19 - 23 years old)
Limited finances and unstable income
Live independently in expensive cities
Undergrad students (19 - 23 years old)
Limited finances and unstable income
Live independently in expensive cities
Undergrad students (19 - 23 years old)
Limited finances and unstable income
Live independently in expensive cities
GOALS
Understand student insights and pain points when managing daily expenses.
Explore students' past and current saving methods and evaluate their effectiveness.
Understand student insights and pain points when managing daily expenses.
Explore students' past and current saving methods and evaluate their effectiveness.
Interview results
Interview results
Interview results
Savings Purpose
Savings Purpose
Savings Purpose
Save for a current goal
Save for a current goal
Save for a current goal
Save for the future
Save for the future
Save for the future
Saving Methods
Saving Methods
Saving Methods
Save the remaining money
Save the remaining money
Save the remaining money
Cut back on expenses when needed
Cut back on expenses when needed
Cut back on expenses when needed
Distribute money into spending and savings categories beforehand
Distribute money into spending and savings categories beforehand
Distribute money into spending and savings categories beforehand
Common Challenges
Common Challenges
Common Challenges
DEFINE USER Persona & Journey map
DEFINE USER Persona & Journey map
DEFINE USER Persona & Journey map
Solutions
Solutions
Solutions
PROBLEM #1
PROBLEM #1
Emergency withdrawals lead to loss of interest or use up savings
Emergency withdrawals lead to loss of interest or use up savings
Encourage users separating saving into smaller funds (for future, for specific goals, for emergency) and provide different types of savings plan:
Fixed-Term – Locked-in deposits with higher interests
Goal-Based – Targeted saving for specific goals
Installment – Regular deposits, ideal for disciplined saving
No-term – Withdraw anytime with with lower interest, ideal for emergencies.
Encourage users separating saving into smaller funds (for future, for specific goals, for emergency) and provide different types of savings plan:
Fixed-Term – Locked-in deposits with higher interests
Goal-Based – Targeted saving for specific goals
Installment – Regular deposits, ideal for disciplined saving
No-term – Withdraw anytime with with lower interest, ideal for emergencies.
PROBLEM #2
Overspend and difficulty tracking expenses
Problem #3
Find budgeting complicated
Let user create budgeting plan and note down expenses by categories. Provide personalized daily, weekly, monthly, yearly spending overview.
Auto-budgeting:
Allow users select or add budget
Allow users locked fixed budget (e.g., rent) and distribute the remaining funds automatically.
Allow users to set custom split ratios for budgets.
Let user create budgeting plan and note down expenses by categories. Provide personalized daily, weekly, monthly, yearly spending overview.
Auto-budgeting:
Allow users select or add budget
Allow users locked fixed budget (e.g., rent) and distribute the remaining funds automatically.
Allow users to set custom split ratios for budgets.
RESULTS
RESULTS
RESULTS
Design Concept
Design Concept
Design Concept
Flow: Create new piggy
Flow: Create new piggy
Flow: Create new piggy
Flow: Budget planning
Flow: Budget planning
Flow: Budget planning
Flow: Add expenses
Flow: Add expenses
Flow: Add expenses
Have a challenge?
Let’s solve it together!
Connect me on LinkedIn
© 2025 Giang Dinh. All rights reserved.
Have a challenge?
Let’s solve it together!
Connect me on LinkedIn
© 2025 Giang Dinh. All rights reserved.
Have a challenge?
Let’s solve it together!
Connect me on LinkedIn
© 2025 Giang Dinh. All rights reserved.